Marketing is an essential part of any successful farm business. Whether you’re selling a commodity or a retail product your marketing strategy starts with putting together a marketing plan.
A marketing plan helps you keep out emotions when you’re making decisions in your farm business. You need a plan so that you don’t get caught up in hype, and a farm marketing plan will go along way to ensuring you stay the steady course.
Watch Reg Shandro explain why it’s important to have a farm marketing plan on your farm business operation.
This workshop was funded in part by the Agriculture & Food Council of Alberta
Take the first step in developing a farm marketing plan