Naming a post or deciding what to blog about is the biggest challenge of blogging. Kevin Kossowan suggests that you must write about something that people care about. If you write about something that no one is searching for, then there will be no audience to find your blog. However, if you write about something that people are actively looking for on the internet, you immediately have potential readers for you blog.
So. as a farmer. ask yourself these questions – what about your farming business do people care about? What would people want to know about farming? Once you’ve answered those questions, and you’re passionate about the topic, you have found an excellent idea to blog about.
In this video Kevin discusses these issues and gives you tips on how to stay focussed on the topic your blogging about.