The Top 5 Consumer Concerns

Brenda Schoepp explains that the top 5 consumer concerns in the beef business are animal welfare, environment, antibacterial use and resistence, food safety and corporate responsibility.

Taking these concerns into account, you should always act and run your business in a manner that would be pleasing to your customers.



Q&A: The Top 5 Consumer Food Questions 


The Value of Beef Data

Brenda Schoepp explains that the real value in the commodity beefmarket is in the data!



Q&A: Tracking Beef Data 


The Benefits of Starting Small in Agriculture


Brenda Schoepp tells us about why it is important to start off small in agriculture.

Agriculture is big business in North America and sometimes new entrants feel intimidated. But it’s important to recognize that we don’t have entitlement to agriculture. If we remember this and take it in context, it helps us see clearly the opportunities in front of us.

Follow your dreams. If you dream of having a large corporate farm. Shoot for that goal. If you’re dream is to have a small holding that supports your family and provides for retirement income, you have that opportunitiy in agriculture. But the important thing to remember with both of these options is that it all starts with one small step.

It seems that in agriculture, many of us have a perception that everything has to be bigger to be better. However, when we look at agriculture worldwide, even our smallest farms are considered big. So, even though you might aspire to have a large farm, remember two things:

1. Starting in agriculture requires taking small steps first.

2. Even if you have a small farm by North American standards, worldwide it is actually quite large.
Starting small in agriculture is really a big thing. 


Moving Up the Value Triangle

The value triangle illustrates cattle management practices that generate various levels of profitability, ranging from low margins and high volume, to higher margins and lower volume.

Brenda Schoepp explains what each stage of the triangle looks like and how you can ascend the value triangle in terms of your cattle practices and your net return in profit.

Q&A Moving up the Value Triangle