Increasing Your Brand Awareness Is Good Farm Marketing
Make A Stencil: Increasing Your Brand Awareness Is Good Farm Marketing
Article by John Suscovich from Farm Marketing Solutions
Your farm is your brand, and your brand is your farm. It is always good practice to increase your brand awareness. This is particularly true when you are starting a farm.
On my farm and off I am always putting my farm name anywhere I can. I leave business cards at cafes and book stores, I leave pamphlets at doctor’s offices, and I have shirts with my farm name on them that I wear anywhere I go. After all, I want my business to be a success, and in order for it to become a success more people have to know about it.
With visitors coming every week to my farm I wanted a way for my farm name to get into the pictures that they take, and for it to get into the pictures that I take and put online. A simple solution for me was to create a cardboard stencil so I can “tag” all of my stuff and increase brand awareness.
The process was very simple, and I will have the stencil as long as I can keep it in one piece. Here’s what I did:
I chose a simple font and printed out the letters to my farm name in a very large font size. Obviously the whole name will not fit on one sheet so you will have to print out several sheets.
Next I lined up all the letters and taped them onto a piece of cardboard. I actually doubled up on the cardboard and cut out two stencils at once. Always good to have a back-up.
Choose a simple font that will be easy to read. It will also make it easier to cut out. I used Arial for this.
Put it everywhere. I have it on my chicken tractors, my farm trailer, and I’ll even put it on my Vermont Cart. Just make sure the stencil doesn’t move when you are painting or it will look funny. Here I held it with bricks. I have also used a t-50 stapler to hold it while I spray.
You can see my stencil on the end of my chicken tractor that I brought to an Earth Day event.
Return on Investment
My farm name is increasingly in my pictures that get shared all over the internet. Since it is clear that I take my business seriously and I want to be a success, others want to see me succeed as well. That leads to an increase of CSA members (4 since the event a couple days ago), and a bolstering of the community around my farm.
What can you be doing to increase brand awareness for you farm?
Link Photo courtesy of Farm Marketing Solutions
Article courtesy of Farm Marketing Solutions
For more information on how to brand your farm business check out a video by Ernest Barbaric on creating your brand online.
