What is the story of agriculture?
Agriculture has evolved a lot throughout history, and so has peoples relationship with the food that they eat. For the past while, people have become very disconnected from there food. However, today there is a new trend of consumers wanting to reconnect with where their food comes from. Whether your target customer is the person who wants to buy their food as cheap as possible, or wants to buy local, organic and free range, you can position your brand and your products to meet those customer demands, by first understanding them, through the process of "customer profiling". Watch Linda Griffioen explain 'the story of agriculture' and how by understanding this story you can better market to your costumers.