Agriculture has sure evolved a lot throughout history, and it
wasn't until very recently that the general public has became so
disconnected from their food supply systems. But today there
is a new trend of consumers wanting to reconnect with where their
food comes from. Whether your target customer is the person
who wants to buy their food as cheap as possible, or wants to buy
local, organic and free range, you can position your brand and your
products to meet those customer demands, by first understanding
them, through the process of "customer profiling".