Ernest Barbaric shows how to create your brand online.
Branding is more than a word, logo or business card, it's the way someone experiences your business. So, as a farmer, you must think about what experience you want your customers to have with your brand. The main question you should ask yourself, is does does fit with the way I want to be perceived by potential customers?
Remember, the most important aspect of creating a brand experience online is to be consistent!