3 Ways of Marketing Cattle

Live auction, an electronic auction and direct buy are the three main marketing options for marketing cattle. When deciding which one would suit your needs best, you must decide what you value in the selling process. Consolidationg is useful to combine your lot with another person’s lot, providing both you and the other seller a premium price for your cattle and providing the buyer exactly what they want.

In this video Brenda Schoepp explains the advantages and disadvantages of the three ways of marketing cattle: direct buy, live auction, and electronic auction.


Selling Through a Direct Sale

When selling in a direct sale manner, be sure you provide accurate descriptions of the cattle you are selling, including their weight, frame shape, and how many there are. Make it clear on the date and times for viewing and when the bidding will close. Discuss with the buyer the pencil shrinkage and the price slides.the price slides.


Selling Through a Live Auction

Before selecting an auction mart to sell your cattle at, you should ask questions about how they run the auction, what the range of buyers are, and if there is feed, water and shelter available for the cattle.


Selling through an Electronic Auction

When selling in a direct sale manner, be sure you provide accurate descriptions of the cattle you are selling, including their weight, frame shape, and how many there are. Make it clear on the date and times for viewing and when the bidding will close. Discuss with the buyer the pencil shrinkage and the price slides.

Also check out this Live Demo of a cattle sale


Relationships in the Value Chain

Brenda Schoepp explains that to get a clear understanding of each of levels of the value chain, visit each of the sectors near you. Start to build relationships with the sectors and use those relationships as a foundation for expanding your cattle industry.



Q&A: Building Relationships 


Dropping the Ball in the Beef Industry

Brenda Schoepp takes a look at where the beef industry has missed opportunities in the market over the years, and how each link in the chain has dropped the ball.

First, Brenda looks at where different sectors in the industry have moved to in the last 30 years and how they got there.

And then she talks about problems in the beef industry and how to solve them.

Cost of Shrinkage in the Beef Industry

Shrinkage is the expression of stress in cattle and can be detrimental to your business. Shrinkage is caused by many things including stress from being transported, having a change in diet or not having adequate amounts of food and water. Brenda Schoepp discusses how best to avoid this stress, cattle should be transported at their own pace and always have acces to food and water.


Beef Marketing Part 1


 What is Pencil Shrinkage 


Why Be Involved in the Sale?

Brenda Schoepp explains the importance of being actively involved in your sales at the auction.

Q&A Why be Involved in the Sale 

What’s Your Risk Profile in Agriculture?

Brenda Schoepp explains that risk can be defined in many different ways but perhaps the biggest risk in a farm business, is not understand your risk comfort level as an individual.

Using a great story of a group of people coming upon a canoe as an example, Brenda talks about the different kinds of risk people:

1. Risk naive;

2. Risk adverse;

3. Risk tolerant;

4. Risk junky;

5. Risk analyzer;

Are you the kind of person who stays on shore and waits to see what happens?  Or do you jump in with both feet and no life jacket, and just start paddling?

Identify your risk profile in agriculture


What’s the Best Way to Consolidate?

Have you considered consolidating cattle? There’s more to it than you think. Brenda Schoepp has lots of great tips on how to get the best price on your cattle by consolidating in ways you may never have thought about.



The Top 5 Consumer Concerns

Brenda Schoepp explains that the top 5 consumer concerns in the beef business are animal welfare, environment, antibacterial use and resistence, food safety and corporate responsibility.

Taking these concerns into account, you should always act and run your business in a manner that would be pleasing to your customers.



Q&A: The Top 5 Consumer Food Questions 


The Value of Beef Data

Brenda Schoepp explains that the real value in the commodity beefmarket is in the data!



Q&A: Tracking Beef Data 


The Benefits of Starting Small in Agriculture


Brenda Schoepp tells us about why it is important to start off small in agriculture.

Agriculture is big business in North America and sometimes new entrants feel intimidated. But it’s important to recognize that we don’t have entitlement to agriculture. If we remember this and take it in context, it helps us see clearly the opportunities in front of us.

Follow your dreams. If you dream of having a large corporate farm. Shoot for that goal. If you’re dream is to have a small holding that supports your family and provides for retirement income, you have that opportunitiy in agriculture. But the important thing to remember with both of these options is that it all starts with one small step.

It seems that in agriculture, many of us have a perception that everything has to be bigger to be better. However, when we look at agriculture worldwide, even our smallest farms are considered big. So, even though you might aspire to have a large farm, remember two things:

1. Starting in agriculture requires taking small steps first.

2. Even if you have a small farm by North American standards, worldwide it is actually quite large.
Starting small in agriculture is really a big thing.